Puebla / CDMX / Monterrey / Mexico City, Mexico | 2013
The interactive social mobility exhibition: “Imagine Your Future”, revolves around the ease in which a person can go up or down the socioeconomic ladder of a country, and it had the objective of motivating junior high school students to complete their studies.
The exhibit was based on national socioeconomic studies conducted by the Espinosa Yglesias Study Center and it focused on education, which is one of the most powerful tools to boost social mobility. One of the most important aspects of this project was the multidisciplinary work. We worked hand in hand with engineers, industrial designers, animators, surveyors, communication agents, among other professionals. We were tasked with the information design, route conceptualization, recreational elements development, graphic concept creation and the supervision of audiovisual materials.
This project has been exhibited in 22 states of the Mexican republic so far, across 42 venues, and has been seen by more than 108 250 people, from children to parents. Our greatest satisfaction in creating social design is the impact this exhibit has had on the visitors, changing the life of many.