Puebla, Mexico | 2015
Abracadabra's goal was to define a solution that will increase the value of creative professions in Puebla City, like musicians, visual artists, performers, etc.
Based on their needs, we determined that the best solution was to create a digital platform, so we defined the variations, uses and implementations essential for the development and operation of the project. We analyzed and organized all of the elements to give it a user experience (UX) approach and reach an effective operation. The platform’s structure is easily designed for the users to intuitively understand the way of adding and changing information.
The new visual identity unifies all six creative areas of the network without loosing the personality of each one, creating a versatile isotype that can be used as a whole or individually for each area. We created a digital platform that allows high quality artists to upload their information, create a network and communicate better with their audience.